Disney Launches ESPN Streaming App in Strategic Pivot to Digital
Disney's ESPN streaming app debuts this Thursday, marking a watershed moment for the 46-year-old sports network. The standalone platform consolidates all ESPN content—including linear TV channels—into a single hub, fulfilling long-standing fan demand for unified access. Cable subscribers retain free access, while new users face tiered pricing starting at $29.99/month for 47,000 live events.
The MOVE reflects CEO Bob Iger's directive to merge linear and digital operations into a cohesive ecosystem. A premium bundle combining ESPN, Disney+, and Hulu advertises at $35.99/month, underscoring Disney's aggressive play for cord-cutting sports audiences ahead of football season.